Main Project:

I decided to re-package a coffee product. Below are other examples of coffee brands and products that are around today.

With these products there is a similar pattern of packaging, simple and on the front shows coffee beans or a cup of coffee. Without even looking at the name we can easily tell what they are.

Poster: Finished Design

The final design managed to come out better than I thought it would, its a very simple and basic design but I didn't want too much going on in the background. I chose to keep the maximum large background letters to 2 so it wasn't too complicated. I'm happy with how the design came out.

First Draft: Poster

Below is the first draft of my poster that I'm happy with, it still needs some work but right now its at an 'OK' stage.

Now this poster is meant to be A4 so parts of it should be cut off at the sides an tops and bottom so that some of the extra letters are cut off slightly. I like the Baskerville, I wanted them all to be going down at different angles so it gives this tumbling effect, the sub heading is 'Birmingham Typographer', its simple but effective.

BASKERVILLE Poster Development

Planning and Different Variations of Poster

1st

2nd

3rd

4th

As you can see it started off very empty with a lot of negative space and not a lot going on with the text in ways of angles or layout, it was many very basic. Then I continued to develop it by playing around with the layout of the letters, placing them on two levels. However, I still felt that I could go a lot further with the design, creating the word Baskerville and having it go diagonally down the page so it filled more. I then used inspiration from other typeface posters I had researched and placed odd letters for the background in various sizes. There is still more to develop upon but for my poster I don't want to have it too complicated, the whole point is the type and not the background, the background does need something to fill it but not so that it pulls the focus away from the type. Having a white background allows the type to become more striking and capture the audience's attention.

Typeface Inspiration Posters

I decided to get some inspiration from other typeface posters which have been created for a similar purpose as the one I would make. Below are different typefaces represented.

The 4th poster would have to be my favorite, the use of different sizes for the letters as well as angles and layout allows it to stand out, it instantly shows to the audience the main point which is the type 'Garamond'. The colours compliment each other and I find it interesting to use large letters of the type as a part of the background.