Monday, 12 March 2012

BASKERVILLE Poster Development

Planning and Different Variations of Poster

1st


2nd


3rd


4th



As you can see it started off very empty with a lot of negative space and not a lot going on with the text in ways of angles or layout, it was many very basic. Then I continued to develop it by playing around with the layout of the letters, placing them on two levels. However, I still felt that I could go a lot further with the design, creating the word Baskerville and having it go diagonally down the page so it filled more. I then used inspiration from other typeface posters I had researched and placed odd letters for the background in various sizes. There is still more to develop upon but for my poster I don't want to have it too complicated, the whole point is the type and not the background, the background does need something to fill it but not so that it pulls the focus away from the type. Having a white background allows the type to become more striking and capture the audience's attention.

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